Digital visibility is one of the primary conditions for businesses to survive. It is not enough to provide quality service alone or to be in any digital channel alone. It is also necessary to have a “reliable” brand image as a whole, nowadays, where you have many competitors and these competitors can carry out advertising activities in the digital environment with reasonable budgets.
5 details that make your website reliable
- SSL certificate
SSL certificate (Secure Sockets Layer) stands for “Secure Sockets Layer”. Websites with this certificate start with ‘https’, not’ http ‘, and it shows that additional protection is provided for the security of your users’ transactions on your website.
- Who you are
In all kinds of communication in social media, your interlocutor must know who you are in order to identify you.
Although many brands avoid giving such information because they are new, the important thing is how corporate you are or why you do not prefer to be corporate. Depending on your marketing strategy, you can gain the trust of your target audience by explaining your image clearly and well.
- Social Media addresses
In your social media addresses, unlike your website, you can communicate with your target audience and show your up-to-date. It would be much more beneficial to add tools where you show your social media shares instead of directing them to social media addresses through small icons under your website.
As with your social media addresses, keeping your website active is also very important. The ‘about us’ part you prepared years ago will probably have been created in an outdated language and will contain ancient information. It is very important that you keep this part, which the users refer to first to get to know you, up to date, and of course your references are the same.
Yes, you redirected to your social media addresses and kept your website updated, but these will not be enough for people who want to contact you institutionally. Apart from your social media addresses, you need to offer alternative ways for your visitors to contact you. Although it is widespread, you should not forget that not everyone is a social media user. By adding an e-mail address and phone number, you can be reachable for your entire target audience.