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What Is Black Hat SEO?

Black and white hats used in 1920s Wild West movies; It was an easy way for viewers to tell the difference between hero and villain. This terminology, which has been adopted in many areas, especially in security, has been used to describe malicious and ethical computer users in recent years.

Google released a set of Webmaster Guidelines for SEO professionals to follow. Black Hat SEOs do not comply with these guidelines. But of course, Google imposes penalties on anyone who violates these guidelines.

How to Do Black Hat SEO?

Please note that the purpose of this article is not to encourage you to use any of these tactics. This post is to raise awareness and inform people that such things are against Google's rules.

1. Keyword Stuffing

Keyword stuffing means creating content with an excessive amount of keywords. For example, people may use the same phrase 6 times in a sentence, so that search engines will pick it up.

2. Hidden Keywords

It is used on a website to hide keywords by writing them in the same color as the background and putting it all over the website so that search engines pick it up but humans don’t. It can also write it in the CSS and include it in the code.

3. Cloaking

This Black Hat SEO technique refers to the act of presenting something completely different that does not display the promised content when clicked. If developers use a flash or animated page to hide information from users and Google, the content can only be read via HTML.

4. Link Schemes

With this technique, the number of backlinks a website has in order to appear and rank higher in search engines is inflated.

Common black hat SEO tactics involving links; buying links,footer links,free products for links,hidden links

5. Comment Spam

Comment spam is used to make search engines think a website has been over-visited in order to rank higher.

We always recommend that you should follow Google's Guidelines and regularly monitor any changes to the guidelines. In the long run,Black Hat SEO can damage your site performance and take away your site's chances of appearing on Google.